Tag Archives: Facebook

Digital engagement in the sports industry: CFL examples from VPDigital.com

I recently spoke with VPDigital.com about life in the digital media industry and what we were doing at the Canadian Football League to engage our fans. 2011 was a great year for the CFL in the digital space, especially on … Continue reading

Rate this:

Posted in Communication, Social Media, Sports | Tagged , , , , , , , ,

Why saying hello to social media in 2012 isn’t for everyone

Social media is a little bit like New Year’s Eve. No one can decide where they want to spend the night, but once someone picks a bar (or club), everyone quickly decides they want to go to that bar, too. … Continue reading

Rate this:

Posted in Business, Social Media, Travel | Tagged , , , , , , , , , , | 8 Comments

Let’s get social! Practice safe interactions with QR codes and social logos

There has been lots of talk about QR codes lately as they continue to pop up more frequently in public spaces and in mass publications. My take is that if a QR code is used appropriately, then it is good … Continue reading

Rate this:

Posted in Business, Communication, Social Media, Toronto | Tagged , , , , , ,

Forget iPhone4… I WANT social media!

What do you do when you receive the inevitable ask from a corporate client: “We want social media.” Understand that brands that play by the rules are welcome, but knowing how communication works is essential for success. Continue reading

Rate this:

Posted in Business, Social Media | Tagged , , , , , , | 9 Comments