About
Jaime is a digital marketer with expertise in social media and content marketing. He has experience leading social media strategy for two national brands. Jaime holds an MBA with a focus in Marketing and Strategy from the Rotman School of Management where he was selected valedictorian by the students of the Morning MBA Class of 2011. He is the former radio voice of the Toronto Argonauts and currently lives in Vancouver, BC.
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- #Climb4Cord: Tears and Triumph atop Kilimanjaro
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Tag Archives: Facebook
Digital engagement in the sports industry: CFL examples from VPDigital.com
I recently spoke with VPDigital.com about life in the digital media industry and what we were doing at the Canadian Football League to engage our fans. 2011 was a great year for the CFL in the digital space, especially on … Continue reading
Posted in Communication, Social Media, Sports
Tagged CFL, Chris Advansun, Facebook, Grey Cup, HootSuite, Social Media, Twitter, Viafoura, VPDigital.com
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Why saying hello to social media in 2012 isn’t for everyone
Social media is a little bit like New Year’s Eve. No one can decide where they want to spend the night, but once someone picks a bar (or club), everyone quickly decides they want to go to that bar, too. … Continue reading
Posted in Business, Social Media, Travel
Tagged CFL, Facebook, G Adventures, Gibson's Finest, Instagram, Keek, Nike, Social Media, TELUS, Twitter, YouTube
8 Comments
Let’s get social! Practice safe interactions with QR codes and social logos
There has been lots of talk about QR codes lately as they continue to pop up more frequently in public spaces and in mass publications. My take is that if a QR code is used appropriately, then it is good … Continue reading
Posted in Business, Communication, Social Media, Toronto
Tagged Advertising, Communication, Digital Marketing, Facebook, QR Codes, Social Media, Twitter
Comments Off on Let’s get social! Practice safe interactions with QR codes and social logos
Forget iPhone4… I WANT social media!
What do you do when you receive the inevitable ask from a corporate client: “We want social media.” Understand that brands that play by the rules are welcome, but knowing how communication works is essential for success. Continue reading
Posted in Business, Social Media
Tagged Communication, Facebook, HTC, ICE, iPhone4, Social Media, Twitter
9 Comments