Tag Archives: CFL

Social Climber: Old meets new… and a dinosaur!

In an effort to train for a hike up 19,341 feet to the top of Mt. Kilimanjaro, Jaime is hiking each Sunday morning in the Greater Toronto Area. He is inviting members of the community to join him as he trains for this adventure in support of Canada’s new public cord blood bank. Continue reading

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Digital engagement in the sports industry: CFL examples from VPDigital.com

I recently spoke with VPDigital.com about life in the digital media industry and what we were doing at the Canadian Football League to engage our fans. 2011 was a great year for the CFL in the digital space, especially on … Continue reading

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How Twitter made me cry: Thoughts from a community manager

I never thought Twitter would make me cry. When I launched the CFL’s social media presence in 2009, I did so because I loved talking football with people. I never considered myself a ‘community manager’. I was just another CFL … Continue reading

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Why saying hello to social media in 2012 isn’t for everyone

Social media is a little bit like New Year’s Eve. No one can decide where they want to spend the night, but once someone picks a bar (or club), everyone quickly decides they want to go to that bar, too. … Continue reading

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Curiosity is King: Creating the digital autograph

One of the amazing things about having a 14-month old son is having the opportunity to witness his curiosity at the simple things in life – touching tree bark for the first time, smelling a raw onion or simply banging … Continue reading

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