About
Jaime is a digital marketer with expertise in social media and content marketing. He has experience leading social media strategy for two national brands. Jaime holds an MBA with a focus in Marketing and Strategy from the Rotman School of Management where he was selected valedictorian by the students of the Morning MBA Class of 2011. He is the former radio voice of the Toronto Argonauts and currently lives in Vancouver, BC.
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- #Climb4Cord: Tears and Triumph atop Kilimanjaro
- #Climb4Cord: Redemption on Mt. Kilimanjaro
- #Climb4Cord: The most mentally draining day of my life
- Social Climber: It’s Go Time!
- Social Climber: Laser-like focus heading down the stretch
- Social Climber: Suck it up buttercup
- Social Climber: Running out of time
- Social Climber: Stand by Me
- Social Climber: Wet boots and a valuable lesson
- Social Climber: Misfits and misadventure in Elora
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Tag Archives: CFL
Social Climber: Old meets new… and a dinosaur!
In an effort to train for a hike up 19,341 feet to the top of Mt. Kilimanjaro, Jaime is hiking each Sunday morning in the Greater Toronto Area. He is inviting members of the community to join him as he trains for this adventure in support of Canada’s new public cord blood bank. Continue reading
Posted in Community, Social Media, Travel
Tagged Canadian Blood Services, CFL, Climb4Cord, For All Canadians, healthy-living, ICE, ING DIRECT, KiliHikeTO, Kilimanjaro, lake shore, nature, Networking, outdoors, Social Media, Tanzania, Toronto, Toronto Argonauts, Volunteer
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Digital engagement in the sports industry: CFL examples from VPDigital.com
I recently spoke with VPDigital.com about life in the digital media industry and what we were doing at the Canadian Football League to engage our fans. 2011 was a great year for the CFL in the digital space, especially on … Continue reading
Posted in Communication, Social Media, Sports
Tagged CFL, Chris Advansun, Facebook, Grey Cup, HootSuite, Social Media, Twitter, Viafoura, VPDigital.com
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How Twitter made me cry: Thoughts from a community manager
I never thought Twitter would make me cry. When I launched the CFL’s social media presence in 2009, I did so because I loved talking football with people. I never considered myself a ‘community manager’. I was just another CFL … Continue reading
Posted in Business, Communication, Social Media, Sports
Tagged CFL, Communication, Customer Service, ICE, ING, Social Media
12 Comments
Why saying hello to social media in 2012 isn’t for everyone
Social media is a little bit like New Year’s Eve. No one can decide where they want to spend the night, but once someone picks a bar (or club), everyone quickly decides they want to go to that bar, too. … Continue reading
Posted in Business, Social Media, Travel
Tagged CFL, Facebook, G Adventures, Gibson's Finest, Instagram, Keek, Nike, Social Media, TELUS, Twitter, YouTube
8 Comments
Curiosity is King: Creating the digital autograph
One of the amazing things about having a 14-month old son is having the opportunity to witness his curiosity at the simple things in life – touching tree bark for the first time, smelling a raw onion or simply banging … Continue reading
Posted in Social Media, Sports
Tagged Anwar Stewart, CFL, Grey Cup, ICE, Justin Kozuch, Keek, Miranda McCurlie, Nik Lewis, Richard Obrand, Social Media, Tad Kornegay, Twitter
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