Tag Archives: CFL

Social Climber: Old meets new… and a dinosaur!

In an effort to train for a hike up 19,341 feet to the top of Mt. Kilimanjaro, Jaime is hiking each Sunday morning in the Greater Toronto Area. He is inviting members of the community to join him as he trains for this adventure in support of Canada’s new public cord blood bank. Continue reading

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Posted in Community, Social Media, Travel | Tagged , , , , , , , , , , , , , , , , ,

Digital engagement in the sports industry: CFL examples from VPDigital.com

I recently spoke with VPDigital.com about life in the digital media industry and what we were doing at the Canadian Football League to engage our fans. 2011 was a great year for the CFL in the digital space, especially on … Continue reading

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How Twitter made me cry: Thoughts from a community manager

I never thought Twitter would make me cry. When I launched the CFL’s social media presence in 2009, I did so because I loved talking football with people. I never considered myself a ‘community manager’. I was just another CFL … Continue reading

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Posted in Business, Communication, Social Media, Sports | Tagged , , , , , | 12 Comments

Why saying hello to social media in 2012 isn’t for everyone

Social media is a little bit like New Year’s Eve. No one can decide where they want to spend the night, but once someone picks a bar (or club), everyone quickly decides they want to go to that bar, too. … Continue reading

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Posted in Business, Social Media, Travel | Tagged , , , , , , , , , , | 8 Comments

Curiosity is King: Creating the digital autograph

One of the amazing things about having a 14-month old son is having the opportunity to witness his curiosity at the simple things in life – touching tree bark for the first time, smelling a raw onion or simply banging … Continue reading

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Posted in Social Media, Sports | Tagged , , , , , , , , , , ,

TweetUp Tale: Why working with good people is important

Working with good people is important – this statement is pretty obvious. We don’t always have the opportunity to work with good people, but when the opportunity does arise, what a difference it makes. This is a tale of a … Continue reading

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Posted in Business, Communication, Management, Social Media, Sports | Tagged , , , , , , , , , , , , , | 6 Comments

Authenticity: A new era for social media influencers?

Imagine spending eight hours stuck in an airport with someone. Could you handle it? Discover why the Airport Test can help you figure out whether someone is authentic and why self-proclaimed social media influencers may start to feel the squeeze in a world that is demanding more authenticity. Continue reading

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