About
Jaime is a digital marketer with expertise in social media and content marketing. He has experience leading social media strategy for two national brands. Jaime holds an MBA with a focus in Marketing and Strategy from the Rotman School of Management where he was selected valedictorian by the students of the Morning MBA Class of 2011. He is the former radio voice of the Toronto Argonauts and currently lives in Vancouver, BC.
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Categories
Category Archives: Local Issues
Orange at Work: Building corporate culture by helping communities
As I glided up Toronto’s Don Valley Parkway under the guide of the warm March sun, Jay-Z bumpin’ on the sounds system, I couldn’t help but laugh at what had just happened at the Starbucks five minutes earlier. The guy … Continue reading
Posted in Business, Community, Local Issues
Tagged Corporate Culture, ING, Leadership, Volunteer
Comments Off on Orange at Work: Building corporate culture by helping communities
The worst PR move of all time?
Did TTC spokesperson Brad Ross make a major error this past week when he shifted the blame from a texting TTC employee to the citizens snapping photographic evidence of the employee’s illegal deed? Continue reading
Posted in Communication, Local Issues, Toronto
Tagged Communication, Corporate Culture, Customer Service, Public Transit, TTC
6 Comments
It is no longer acceptable to be fat in Toronto
The apparently tolerant city of Toronto isn’t so tolerant when it comes to fat people. This was demonstrated by comments towards mayoral candidate Rob Ford during and after the election. Why is discrimination based on physical appearance still accepted? Continue reading
Posted in Local Issues, Social Media, Toronto
Tagged Communication, Election, ICE, Obesity, Rob Ford, Social Media, Toronto, VoteTO
14 Comments
The 311 on how your city can work for you
If you are looking for a way for social media to help your business, find out how the City of Toronto provides a great example through its @311Toronto service. Continue reading
Posted in Local Issues, Social Media, Toronto
Tagged 311Toronto, CFL, Customer Service, Garbage Collection, Social Media, Twitter
2 Comments
Does riding the TTC make you smarter?
Does riding public transit make you smarter? I argue that a 30-minute commute, each way, will allow you to read nearly 50 books a year. Continue reading
Posted in Education, Local Issues, Toronto
Tagged Environment, Knowledge, Public Transit, Reading, Robin Sharma, TTC
11 Comments