Digital engagement in the sports industry: CFL examples from

I recently spoke with about life in the digital media industry and what we were doing at the Canadian Football League to engage our fans. 2011 was a great year for the CFL in the digital space, especially on Twitter, where the Grey Cup topped HootSuite’s 2011 Twitter trends list. is a project of Viafoura. Their Director of Marketing, Chris Advansun, and I chatted via Skype in January for about 15 minutes. I did my best to provide concrete examples of some of our engagement tactics – hopefully you will find them useful when planning your digital strategy.

Here is a link to the video interview:

For more engagement on our video discussion, visit the original post on and join the conversation.

About Jaime Stein

Jaime is the Senior Manager, Social Media at Hootsuite. He is a digital marketer with expertise in social media and content marketing. His experience stems from leading the social media strategy for two national brands. Jaime holds an MBA with a focus in Marketing and Strategy from the Rotman School of Management where he was selected valedictorian by the students of the Morning MBA Class of 2011. He is the former radio voice of the Toronto Argonauts and currently lives in Vancouver with his wife and two sons.
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