I recently spoke with VPDigital.com about life in the digital media industry and what we were doing at the Canadian Football League to engage our fans. 2011 was a great year for the CFL in the digital space, especially on Twitter, where the Grey Cup topped HootSuite’s 2011 Twitter trends list.
VPDigital.com is a project of Viafoura. Their Director of Marketing, Chris Advansun, and I chatted via Skype in January for about 15 minutes. I did my best to provide concrete examples of some of our engagement tactics – hopefully you will find them useful when planning your digital strategy.
Here is a link to the video interview:
For more engagement on our video discussion, visit the original post on VPDigital.com and join the conversation.