Monthly Archives: February 2012

Giving Back: Speed Mentoring with NABS

For regular readers of this blog, you will know that I’m a big advocate of mentoring. I believe that it is important to give back. One of the best ways you can give back is by sharing your wisdom with … Continue reading

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Digital engagement in the sports industry: CFL examples from VPDigital.com

I recently spoke with VPDigital.com about life in the digital media industry and what we were doing at the Canadian Football League to engage our fans. 2011 was a great year for the CFL in the digital space, especially on … Continue reading

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How Twitter made me cry: Thoughts from a community manager

I never thought Twitter would make me cry. When I launched the CFL’s social media presence in 2009, I did so because I loved talking football with people. I never considered myself a ‘community manager’. I was just another CFL … Continue reading

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