It was incredibly refreshing for me on Wednesday morning to watch the inconceivable – a Corporate Strategy professor at the Rotman School of Management shot down the use of the word “synergy”. The ultimate consulting buzzword killed dead in its tracks – in a Corporate Strategy course no less.
Because the professor wanted students to articulate their thoughts in plain English. No more buzz words to mask what you are trying to do he implied. His point was well articulated – consultants continue to create these fancy buzzwords to find new “problems” to solve when really we are simply dealing with old problems that once had simple names.
Maybe we should all just take a step back. (Buzzword intended)
A quick post on Twitter about this situation drew widespread reaction from my followers who also shared disdain for buzzwords creeping up in their lives.
Some of the other buzzwords or misused terms my Tweeps wanted banned from their workplace include:
- Doing something more than 100%
- At the end of the day
- Moving forward
- Taking it offline
While this list is only the tip of the iceberg (barf) hopefully this makes a little bit of sense and we can all see the big picture (groan).
Let me know which buzzwords you dislike in the comments below.